A large number of webmasters recently started resorting to generating income from making use of surveys. Many webmasters require website visitors to complete a survey before entering a certain section of a website; while other randomly have these surveys appear to website visitors.
Why surveys?
The main reason why many webmasters resort to this method of income generation is the fact that advertisers pay for each survey completed, often one hundred times more than a normal click on a text link ad. Webmasters are under the impression that they will generate large amounts of income in a short period of time.
Although many webmasters do generate an income, often a wealthy income at it, they do this at a price.
The disadvantages of surveys
Generally these surveys take a period of time to complete, often 15 minutes and longer. This will ensure visitors providing incorrect or false information just to get pass the survey.
Due to the fact that many surveys require personal identifiable information, many Internet users will refuse to complete them.
These surveys become an irritation to website visitors who often will close the browser and leave the website, never to return again. In certain instances, where a visitor needs to complete a survey on a second or third occasion, may also prevent recurring visits.
In the majority of instances advertisers will only pay lucrative fees to US or European traffic. Websites with large numbers of visitors elsewhere will receive minimal payment, making this advertising or income generation method not worth the webmasters’ time and effort.
Considering the usage of surveys
Before making a decision on using surveys on your website, you as owner or webmaster should consider various factors:
- How will the surveys be implemented and presented to your visitors?
- Will surveys become an obstruction in your website usage?
- What is the origin of the majority of your traffic? Will you earn the maximum income per completion of a survey?
- Will the surveys prevent recurring traffic or new visitors from using your website?
