This guide is intended for webmasters who wish to build an effective, attractive and high conversion landing page. Although not the most comprehensive writing, these guidelines should guide the webmaster towards creating better landing pages, ensuring an increase in successful sales conversion.
Ensure that the landing page is highly relevant to your content on offer
Your landing page should focus totally on your product you offer and advertise in e-mails. Visitors visiting your landing page is expecting to see just that they saw in the advertisement and you are likely to drive away visitors when your landing page consist of non-related information.
Do not write too much!
Many webmasters make the mistake in populating a page with so much written content that visitors need to scroll and scroll and scroll to get to the end. Visitors do not like this, and they are likely not to pay attention to all the information. Keep your landing page limited with text.
Focussing on important information
Always ensure that the important information is included at the top of the landing page. This is the section where at least 95% of your visitors will start reading. Your important here will ensure that you hook the interest of the visitor.
Pay attention to offers
Pay attention to offers you advertise to visitors. Great offers will ensure an increase in registration and sales.
Testimonials
A successful landing page will consist of at least one or two attention-grabbing testimonials. Spend time on ensuring that you obtain and write-up such testimonials. Remember, you do not want to over-kill with too many testimonials. Two to three will do the trick.
Trust Logo
Internet fraud and theft is thriving and many people think twice before buying on a website. It is advised that you place a trust logo or certificate at the top and bottom of the landing page. This will envoke trust within the visitor to proceed with the transaction.
Strong Call-to-Action
Ensure that you develop or download a strong call to action image on which the visitor can click to proceed buying the product. This image must be highly visible and enticing.
