You as webmaster were approved as publisher in the Google Adsense program, but are you generating the maximum income you can from your visitors? This guide will provide you with some hints and tips in increasing your click-through rate:
Where to place your ads
At all times on all pages, place your Adsense advertisements above the fold of your page. It should be in a visible position, but do not place it right at the top. Research in visitor behavior indicates that visitors generally skip the top of a web page. As mentioned, it should be above the fold where users do not need to scroll before seeing the ad unit.
Website content
You should at all times ensure that you populate your website with new information which is relevant to your site’s keywords and unique. By doing this, the advertisements displayed will be relevant to your website’s content and may earn more per click.
Ad integration
If your website make use of articles of 400 words and longer, it is advisable that you make use of block ads and integrate them into tables within the article. The article will then physically be wrapped around the ads and may increase your click-through rate while visitors read the articles.
Ad colors
Always ensure that your ad colors blend in as much as possible with the text on your website. Attempt to use the same fonts and the same color as your text. Your ad links should also match the color of your general links on your pages.
How many ads?
Adsense allow 3 ad units and 2 link units per web page. If possible, make use of all of these ads where the page content permits it. Do not try to squeeze in too many ads if your pages are not long enough and stick to the minimum ads in these instances.
Ad borders
Do away with ad borders when you set them up in Adsense. Borders clearly identify ads as advertisements and generally do not blend in with your site. This will in fact decrease your click-through rate.
Track progress
You should constantly track your ads income and progress. Try moving your ads around to different locations. Each time you move them, monitor the number of clicks over a certain period of time. Once you have completed experimenting you will know which location will work better for which ads.
