Webmasters Gossip Forum originally posted these great tips on when and who to follow on Twitter. This is a useful guide for those interested in following people on Twitter:
1. Is the profile an actual person?
There should be a real person behind that profile. If he is just promoting his business and 50% or more of his tweets are just “hey come and see us” or “50% off only today” etc then this is one-sided relationship. You should avoid getting involve in these relationships because they are not going to be any beneficial for you.
2. Does the profile have valid no. of followers?
There are plenty of programs available there to mass subscribe or unsubscribe twitter users and many people use them to mass follow people and after some time they mass unsubscribe them and this way they get more followers than the one they are following. In most of such cases they have very few no. of tweets but thousands of followers. Do not follow them back.
3. Content:
If you don’t find anything interesting in the profile then don’t follow it back. It doesn’t mean that it should be a most-relevant content but it should be something that should get your interest.
Tweets like, watching TV, going to market, wearing shoes and blah blah.. are also not going to make the profile look any good. Try to avoid follow or follow back such profiles.
